If you're considering a career in sales you'll be happy to know that there is really only one main key to keep in mind. If you're already a likable kind of character then you'll be miles ahead of those who are not. Pushy sales people are not fun to deal with, and even though they might brag about making big sales, they do not have the ability to sell as much to their customers because their customers are not happy, and do not come back.
So, how does someone become likable?
Traitt
1. Learn to see things from more than one point of view. If you can open your mind to be able to see things from your customer or clients point of view you'll be able to communicate well with them. They'll understand you and you'll understand them and this is the beginnings of a great relationship. Even more so, if they can see that you're making an effort to know sincerely what they need and want they'll respect your abilities as an authority and be more likely to buy.
2. Build relationships. The idea when selling is to be able to get a relationship going. If you're likable you'll build relationships and this will lead to more sales. The essence of building a relationship is that you and the buyer have something in common. Often times it's something simple that wins a person over. If you like the same sports, or you simply agree on some particular aspect of a product, or even just the weather! Match their mood and their preferences and you'll find that they'll like you even more.
3. Be like them! The easiest way to build rapport is to show the person you're selling to that you're just like them. Ask them about a problem that they've had in the area of your experience, and let them know that you've been there too. Show them that you empathise with their position and you'll earn their trust and respect. If you've been there before and show them that it's not that bad, this will reduce their fear and they'll be happy to let you handle the problem.
The essence of a good sales rep comes down to being honest too. If you're honest, and likable as an individual, and you show professionalism in the way you conduct business you'll make more sales. Be sincere and sales will come your way. In sales, it really is the good guy who always win.
Best Trait For a Career in Sales - Being Likable Traitt
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