Just like genes pass heretical traits down through the generations so do links. If you think of back links the way a geneticist thinks of a gene you can make certain very important connections.
Probably the most important is the concept of a dominant trait, your eye color for example. Your eye color is given to you by a genetic trait somewhere in your genetic past. You may or may not pass that trait down to the next generation, it may be dormant or it may express itself. It may get washed away, having been too diluted to be of any significance.
Traitt
We're not talking about basic link building here; we're talking about layers of links, looking back not only to who links to your website, but who links to the sites that link to yours -and so on. Consider the sites that link to you as your parents, the sites that link to them as the next generation, call it generation 3. You could go as far back through the generations as 100 deep, probably not valuable.
The idea is that a website passes on its traits to your site, and that trait lingers so that when you link to another it's categorized accordingly. The spiders know what sites link to who, and they give some sites strength in a certain field over another, we call those sites "topic hubs" or "authority sites". When a strong authority site links to your website, you are pretty much set, it gives your site strength to compete with your Arizona Search Engine Optimization competitors such; but if it's on-topic with what you are after it also gives your site strength of a different sort, it gives it topical-strength. So now you are a sub-authority site, what happens when you link to someone, are you now the authority on what the topic is, have you passed on a trait that you got from another site? Let's say you were not the recipient of the authority-link, let's instead say you are that third generation, the question is how much of that authority passes on to you?
Look deeper into your competitor's links, find the hub that is passing a trait, however deep in the generations, and see if you can obtain a link from that same hub source, or one from a 2nd or 3rd generation recipient of that trait. The idea that you could get a link from a 4th generation recipient of that trait and expect the trait to express itself is highly unlikely.
The testing we have done has shown that of the 200 links a competitor might have been building over the years, there are likely only a few doing the heavy lifting, identifying those few is critical in keeping the dosage, or the concentration, of the topic where you need it to be.
1) Generation 1, Your back link
2) Gen 2, the links that point to your back links.
3) Gen 3, all the links that point to the gen2 links.
4) Gen 4, less important unless a huge authority site is in the bunch.
5) Gen 5, very few sites, if any, will be a factor in your ranking.
6) Gen 6 links, can you imagine how many links might possibly be in this bunch.
7) Gen 7, if you can track this deep into the linking structure you are probably Google.
8) Gen 8, this is eight layers back, with what is possibly an exponentially growing bundle of websites.
9) Gen 9, no possible way any traits from this generation could effect you.
10)10 generations deep, you could probably find some of these but not all.
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